Privacy Notice
Last updated: September 14, 2026
1. Who is responsible for your data
SPARO is operated by Maravelle AI("Maravelle", "we", "us"). Maravelle is the data controller for personal information processed through SPARO.
2. Data we collect
- Account data — name, email, login credentials, authentication tokens.
- Household data you enter — events, calendars, to-dos, family member profiles, reminders, notes, addresses, and other content you provide.
- Connected accounts — data pulled from third-party calendars and email inboxes you connect (only what is needed to sync events).
- Support and communications — the messages you send us.
- Usage and device data — telemetry, device identifiers, IP address, and app diagnostics.
3. How we use it
- Provide, operate, and improve SPARO.
- Create and manage your account.
- Send transactional emails (welcome, receipts, reminders).
- Prevent fraud and secure the Service.
- Respond to support requests.
- Comply with legal obligations.
Our legal bases include performance of a contract with you, legitimate interests (operating and improving SPARO), consent (where required), and legal obligations.
4. Who we share it with
- Paddle — our Merchant of Record for subscriptions, payments, tax compliance, and invoicing.
- Service providers — hosting, database, email delivery, analytics, error monitoring, and customer support tools acting as processors under contract.
- Household members you invite — data you place in a shared household is visible to other members of that household.
- Authorities — where required by law or to protect rights and safety.
- Professional advisers — legal, accounting, or similar, under confidentiality.
We do not sell your personal information.
5. International transfers
Your data may be processed in countries other than where you live. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses or adequacy decisions.
6. Data retention
We keep personal data for as long as your account is active and for a reasonable period afterwards to comply with legal obligations and resolve disputes. You can delete your account at any time — associated content is then deleted or anonymized in line with our retention schedule.
7. Your rights
Depending on where you live, you may have the right to access, correct, delete, restrict, port, or object to processing of your personal data, and to withdraw consent. EU/UK residents also have the right to lodge a complaint with a supervisory authority. We aim to respond within one month.
To exercise these rights, email hello@sparo.live.
8. Security
We use appropriate technical and organizational measures to protect your data — including encryption in transit, access controls, and least-privilege database policies.
9. SMS / text messaging
If you opt in to SPARO SMS or WhatsApp messages (for example, via our SMS sign-up page), Maravelle AI collects your name, email, and mobile phone number solely to send you event, scheduling, and account messages you asked for, and to keep an audit record of your consent. When you text or message SPARO, we process the message content — including photos of schedules you send — to create and update your events. Message frequency varies. Message and data rates may apply. Reply STOP to cancel or HELP for help.
Maravelle AI will not sell, rent, or share your mobile phone number or SMS opt-in information with any third party for their marketing or promotional purposes. We share phone numbers only with our messaging delivery provider (Twilio) to the extent needed to send the messages you requested, and where required by law.
10. Mobile app (iOS and Android)
The SPARO mobile app collects the same information described above. In addition, it may ask your permission for the following device features. You can refuse or revoke any of them in your device settings; the rest of the app keeps working.
- Camera and photos — only when you choose to photograph or attach a schedule, flyer, or confirmation so SPARO can read the event details from it. Images are processed to extract event information and are not used for advertising.
- Approximate location — only when you use travel time, weather, or directions features, to show conditions and routes relevant to an event. SPARO does not track your location in the background.
- Notifications — device tokens used to deliver reminders and schedule-change alerts you enabled.
- Diagnostics — crash and performance data used to fix problems.
We do not track you across apps or websites owned by other companies, and we do not use your data for third-party advertising or data brokerage. If subscriptions are purchased inside the app, Apple or Google processes the payment and shares only the purchase status needed to activate your plan — we never receive your card details.
11. Google user data (limited use)
When you connect Google Calendar or a Google email inbox, SPARO reads only the calendar and message data needed to show and sync your events. SPARO's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We do not use Google user data for advertising, do not sell it, and do not allow humans to read it except with your explicit permission, for security or legal reasons, or in aggregated anonymous form. You can disconnect a Google account at any time in SPARO settings or at your Google account permissions page.
12. Children
SPARO is intended for adults managing a household. It is not directed to children, and we do not knowingly collect personal information directly from children under 13. Parents and guardians may add details about their children — such as a first name and their activity schedule — to organize the family calendar. That information is provided and controlled by the adult account holder, is visible only to the household members they invite, and is deleted when they delete it or close the account. If you believe a child has created an account without a parent's involvement, email us and we will remove it.
13. US state privacy rights
If you live in California, Colorado, Connecticut, Virginia, or another state with a comprehensive privacy law, you may request access to, correction of, deletion of, or a copy of your personal information, and you may appeal a decision we make about such a request. We do not sell personal information, do not share it for cross-context behavioral advertising, and do not use it for profiling that produces legal or similarly significant effects. We will not discriminate against you for exercising these rights. Email hello@sparo.live to make a request.
14. Deleting your account and data
You can delete your SPARO account, and everything in it, at any time from sparo.live/delete-account or by emailing hello@sparo.live. Deletion removes your events, household content, connected account tokens, and messaging registrations. Backups and legally required records are purged on our normal retention schedule.
15. Cookies
SPARO uses cookies and similar browser storage that are essential for authentication and app functionality, plus a few functional cookies from services like Google Maps and Paddle when you use those features. SPARO does not use advertising or cross-site tracking cookies. For details, see our Cookie Policy. You can manage cookie preferences in your browser settings.
16. Changes
We may update this notice from time to time. Material changes will be communicated in-app or by email.
17. Contact
For privacy questions, data access, correction, or deletion requests, email hello@sparo.live.
Maravelle AI (data controller)
21906 NE 140th Way
Woodinville, WA 98077, USA